How to Launch a Successful MVNO in the US

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Organized by:

Date:  9/9/2015
Time:  11:30 AM–2:00 PM
Location:  Sands Expo and Convention Center − Lido 3015

The MVNO seminar will provide participants an insight to the development of the MVNO & Wi-Fi business models and market entry evaluation, market and customer segmentation, MVNE identification and evaluation, HNO evaluation and contract negotiation, partnerships and alliance development, distribution and service development.


About The Besen Group LLC
  • Company profile, references, international experience and services

MVNO Market Entry Evaluation & Strategy Planning
  • Understanding the potential of becoming an MVNO and identifying the key success factors
  • Evaluating multiple MVNO business models and determining the next steps to move forward
Market & Customer Segmentation
  • Identifying new and untapped consumer groups for specific mobile data services and applications
  • Segmenting the market for mobile data services and devising a product portfolio for each segment
  • Determining how much consumers are willing to pay for mobile data services and its impact for ARPU
MVNE Identification & Evaluation & Analysis
  • Evaluating the costs and benefits of working with an MVNE and understanding the selection process
  • Negotiating a win-win deal with an MVNE and examining the pricing models and current market prices
  • Determining the business operations an MVNO should outsource to an MVNE and telecom vendor
HNO Evaluation & Analysis & Contract Negotiation
  • Selecting a Host Network Operator (HNO) and evaluating pros and cons
  • Determining the criteria HNOs look for hosting MVNOs and selecting MVNEs
  • Negotiating a win-win deal with HNO(s) and examining the types of wholesale pricing
Partnerships & Alliance Development
  • Determining the criteria an MVNO should use to select its partners
  • Examining how to structure revenue sharing arrangements with partners
  • Understanding the MVNO partnership process and development of Service Level Agreements (SLAs)
Distribution & Service Development
  • Understanding pricing models an MVNO should use for its services
  • Determining the distribution channels an MVNO should use based on its target segment
MVNO Business Case Development
  • Revenue Structure, Capital Expenditures Structure, Operating Expenditures Structure, Revenue Sharing Arrangement, and Financial Indicators
Sample Case Studies
  • Cablevision, Google, NTT DoCoMo USA, Republic Wireless, Scratch Wireless, and Vodafone Americas
Questions & Answers
  • What are bundle wholesale costs for unlimited talk, text and data from the mobile network operator?
  • What are the key lessons learned from Cox Communications, Disney Mobile, ESPN Mobile, Helio?
  • What are the benefits and challenges with Wi-Fi calling? What is the next-generation Wi-Fi calling?
  • What are key success factors for MVNOs? Which brands would make the best MVNOs?
  • What are the nuts and bolts of an MVNO due diligence process for the fund raising or acquisition?
  • What are market-based assumptions to use in the development of the MVNO business case?

The Besen Group MVNO cocktail reception will take place on Wednesday September 9th from 5:30pm to 7:30pm PST at the Lily Bar & Lounge located at the Bellagio hotel. The event is sponsored by BeQuick. Event registration is by invitation only. Register at with your RSVP to attend.

Sponsored by:

Available with:


  • Standard Rate – $230.00

Register Here

Please note: This is a partner hosted event that requires the Super Pass or can be purchased a la carte during the registration process.

Purchasing this event a la carte or by registering for the Super Pass does INCLUDE admission to the exhibit floor, all CTIA keynote sessions and free partner events. Please see registration page for details.

Featured Sponsor/Partner
Enterprise Mobility Exchange

What’s New

Download the official CTIA Super Mobility 2015 Mobile App.
Registration Assistance:

(801) 676-7980
[email protected].

(801) 676-7950
[email protected].

Housing Assistance:

(800) 421-6338 (Toll Free U.S. & Canada)
(415) 979-2289 (Outside U.S. & Canada)
[email protected]

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